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Razan Alwazir

My Work Showcase

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About me

Razan Alwazir

A passionate and detail-oriented student at the University of Brighton studying Media Industry and Innovation, I enjoy approaching complex projects that are meaningful and creative with an all-inclusive approach that inspires me to learn and enhance my current skills. A large part of my achievement comes from my capability to work with people, which stems from my ability to cultivate an intuitive understanding of others and their needs. I lead projects from there by fully devoting myself and skills to every given opportunity or experience.

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"The only way to do great work is to love what you do"

Steve Jobs

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Media Industry and Innovation

Modules

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First year

2018-2019

· Digital media, data, and society
· Business, creative/digital industries, and innovation
· Creative industries and promotional cultures
· Understanding audiences: Theory and Context
· Critical approaches to Media 1 & 2

Second year

2019-2020

· Media Ethics
· Research Methods for live projects
· Digital media Enterprise and Innovation
· Brands and Branding
· Media project Management
· Industry placement

Third year

2020-2021

· Framing Women: The “Female” in popular screen culture
· Sustainability and Innovation in Digital culture
· Digital media Marketing and Innovation
· Live Project

Live project

For my final year of University, I completed a live project which combined a hands-on practical element where I worked with an organization on a current project. As a current university student and a previous student ambassador of the University of Brighton, I take great interest in encouraging prospective students to join the University on open days where applicants come to our campus and see the facilities, speak to current students and students and hear about different courses, etc. However, with the global impact of COVID-19 and the restrictions to represent my university and my course as I did in previous years, my interest has shifted to researching how to reach out to these potential students virtually.

My recent role as a student ambassador, which included providing guidance to prospective students and learning about their enquires about joining the university, has inspired me to conduct my live project/dissertation on ways higher education institutions could best utilize their social media platforms to reach prospective students. This in turn led to the research question: How can higher education institutions utilize social media to attract prospective students? 

The research undertaken examined:

  • General social media use of student applicants

  • Use of TikTok in particular of applicant demographic

  • A critical review of competitor analysis of other Universities

  • Review of advice the University of Brighton commissioned from a digital agency

  • Guidance from TikTok on the potential value of their platform


In addition to examining previous research in related fields and applying media research methods the findings, whilst having no concrete answer to my question, have been used to enhance the way HEIs use social platforms and will be used to contribute to the student recruitment process.

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Findings of live project

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Presentation

Virtual presentation of live project's findings from surveys and focus groups

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PDF document

PDF document made for The University of Brighton's marketing department -
How to best utilize TikTok as a higher education institution

Report

This report contains a description of the methodologies that were used to research the findings of the project + a summary of the findings

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CV

My Experience

April 2021 - present

Vaccine drawer up: Improved Access Services Action Centre

  • Set up/configuration of the vaccination station

  • Drawing up and preparation of the vaccine prior to administration

  • Vaccine administration, using the National Protocol

  • Disposal of clinical waste and change of PPE as per national guidelines

  • Adherence to infection control practices between individuals

September 2019 - April 2020

Student Ambassador: University of Brighton

  • Interacted with prospective students and their parents with queries and concerns regarding their future course of study, thus communication skills across a range of ages were developed

  • Worked with other student ambassadors in order to ensure that open days went professionally with no misinformation passed on. Was able to quickly adapt to different teams of ambassadors and lecturers depending on the week.

  • Organised tours of laboratory facilities on campus allowing for the development of leadership and organisation skills.

  • Ensured that Open day visitors arrived at their correct destinations for their respective subject talks allowing for progressions of time management skills.

January 2020- February 2020

Marketing and communications intern: Brighton Fringe

  • Helped with running and maintaining their social media accounts

  • Updated marketing and press database

  • Conducted social media, marketing and press research for their blog/website

  • Proof read confirmed registrations and venue descriptions brochures

  • All which have developed my communication, organisational and administration skills when working as part of a team.

2018 January - Present

Waitressing & Social media Assistant: Roosters PriPri

  • Waitressing has enabled me to become an enthusiastic worker who is able to maintain a positive attitude while working under pressure or having to multi-task.

  • Took on the additional role of social media assistant after putting forward a proposal to my manager outlining where I had seen an opportunity for an increase in social media engagement.

December 2019- June 2020

Brand representative: Paperclip

  • Interacted with students on campus by promoting the brand (Paperclip) to them and encouraging them to sign up. Was endorsed for persuasion and communication skills by the manager.

  • A challenging aspect was the transmission from face-to-face interactions to virtual interactions with students whilst also promoting the same thing. Which taught me to rapidly adapt to change by adapting new skills to achieve the same task due to given circumstances. (COVID-19)

April 2019
April 2020
April 2021

BAME Mentoring: University of Brighton

  • Was part of a mentoring program for Black and Ethnic minorities in Brighton and Hove where I was placed with a pupil from secondary schools and provided them with 1:1 mentoring sessions in their schools.

  • Took the role of a mentor for young students by providing them guidance and support on their studies, personal issues and future decisions. Heightened emotional intelligence and leadership skills whilst also becoming more approachable to different age demographics and ethnicities.

September 2018- January 2019

Pass Leader: University of Brighton

  • I was a pass leader for individual international students who are transitioning to University by representing my course and study skills from being a student.

  • Created presentations for new students on what to expect and how to best cope with potential challenges whilst answering their questions. Which developed my presentation skills and ability to deliver a message.

February 2020

Fundraising volunteer: Islamic Relief

  • Took over as head of the charity week for Islamic Society and organized a bake sale with volunteers to raise money for refugees in Pakistan.

  • Due to effective organization skills and team leadership, was able to raise a significant amount in a week.

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Achievements & Certificates

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Get in Touch

Interested in learning more about me, my work or how we can collaborate on an upcoming project? Feel free to reach out anytime, I would be more than happy to chat.

London, United Kingdom

07918163880

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